BA (Hons) Degree in Public Relations (Languages)

Undergraduate Course

The course has been designed with the aim of providing students with the opportunity to develop a sound understanding of the theory and practice of public relations.

we recognize that the current realities and developments of the European and international business world, and the fact that the public relations practitioner is continually asked to meet new challenge.

Language Stream

The Languages stream helps students to develop their written and conversational skills in English and French or German, aiming to enhance their efficiency as public relations officers in an international context. Furthermore, this stream helps students develop an awareness and understanding of the history, culture and literature of Britain and France or Germany.

 

Structure of the BA(Hons) Degree in Public Relations

The period of study for full-time students is eight semesters covering both core and elective subjects. Each subject carries a fixed number of study credits. Fifteen lecture periods of forty-five minutes each plus all the prescribed course work normally constitute one credit hour.

The course is structured so as to offer students the opportunity to acquire a sound general education in Public Relations and a more in-depth training in an area of their choice.

Students studying towards the BA (Honours) degree in Public Relations are required to take a minimum of 240 ECTS . Students may attempt more than the minimum credits only with the approval of the Head of Department.

 

Year 1

Semester 1 ECTS
Core Subjects
PRL-233 ENGLISH LANGUAGE V 5
CST-110 COMPUTERS AND APPLICATIONS I 5
BSM-221 PRINCIPLES OF MARKETING 5
PSY-113 INTRODUCTION TO SOCIAL PSYCHOLOGY 5
PRL-111 PUBLIC RELATIONS I 5
Electives: 1 from 5
PRL-236 French Language VII 5
PRL-239 German Language VII 5
Semester 2
Core Subjects
PSY-123 INTRODUCTION TO LIFESPAN PSYCHOLOGY 5
BSM-111 THE THEORY AND PRACTICE OF MANAGEMENT I 5
PRL-243 ENGLISH LANGUAGE VI 5
PRL-121 PUBLIC RELATIONS II 5
CST-127 MULTIMEDIA AND INTERNET APPLICATIONS 5
Electives: 1 from 5
PRL-249 German Language VIII 5
PRL-246 French Language VIII 5

Year 2

Semester 3 ECTS
Core Subjects
PRL-211 PUBLIC RELATIONS III 5
PRL-219 SUCCESSFUL WRITING I 5
PRL-214 MEDIA I 5
PRL-333 ENGLISH LANGUAGE VII 5
CST-239 COMPUTER LITERACY FOR THE OFFICE 5
Electives: 1 from 5
PRL-339 German Language IX 5
PRL-336 French Language IX 5
Semester 4
Core Subjects
BSM-342 ADVERTISING AND PROMOTION 5
PRL-343 ENGLISH LANGUAGE VIII 5
PRL-221 PUBLIC RELATIONS IV 5
PRL-224 MEDIA II 5
PRL-229 SUCCESSFUL WRITING II 5
Electives: 1 from 5
PRL-346 French Language X 5
PRL-349 German Language X 5

Year 3

Semester 5 ECTS
Core Subjects
PRL-316 ENGLISH LITERATURE I 5
PRL-311 PUBLIC RELATIONS V 5
PRL-314 MEDIA III 5
PRL-433 ENGLISH LANGUAGE IX 5
Electives: 1 from 5
PRL-436 French Language XI 5
PRL-439 German Language XI 5
and 1 from:
PRL-434 French Civilisation I 5
PRL-334 French Literature I 5
PRL-431 Business French 5
and 1 from:
PRL-435 German Civilisation I 5
PRL-335 German Literature I 5
PRL-432 Business German 5
Semester 6
Core Subjects
PRL-321 PUBLIC RELATIONS VI 5
PRL-325 COMMUNICATIONS I 5
PRL-443 ENGLISH LANGUAGE X 5
PRL-326 ENGLISH LITERATURE II 5
 Electives: 1 from
PRL-446 French Language XII 5
PRL-449 German Language XII 5
and 1 from:
PRL-444 French Civilisation II 5
PRL-344 French Literature II 5
PRL-347 French for Tourism 5
and 1 from:
PRL-445 German Civilisation II 5
PRL-345 German Literature II 5
PRL-348 German for Tourism 5

Year 4

Semester 7 ECTS
Core Subjects
CST-249 COMPUTER MANAGEMENT FOR THE OFFICE 5
PRL-411 PUBLIC RELATIONS VII 5
PRL-415 COMMUNICATIONS II 5
Electives: 1 from 5
PRL-434 French Civilisation I 5
PRL-334 French Literature I 5
PRL-431 Business French 5
or 1 from:
PRL-435 German Civilisation I 5
PRL-335 German Literature I 5
PRL-432 Business German 5
Electives: 1 or 2 From (5-10)
ACF-110 Accounting and Finance I 5
BSM-411 Industrial Relations I 5
GEN-450 Project I 5
CST-114 Statistics I 5
PSY-410 The Impact of Greek Civilisation on Europe I 5
Semester 8
Core Subjects
PRL-421 PUBLIC RELATIONS VIII 5
BSM-310 HUMAN RESOURCE MANAGEMENT I 5
Electives: 1 from 5
PRL-347 French for Tourism 5
PRL-348 German for Tourism 5
PRL-445 German Civilisation II 5
PRL-344 French Literature II 5
PRL-444 French Civilisation II 5
PRL-345 German Literature II 5
Electives: 2 or 3 from (10-15)
PRL-425 Communications III 5
PRL-420 Business Ethics 5
GEN-451 Project II 5
PSY-227 Organisational Psychology 5
ACF-120 Accounting and Finance II 5
PSY-420 The Impact of Greek Civilisation on Europe II 5
Course Information
  • Credit:minimum of 240 ECTS

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