BA (Hons) Degree in Public Relations (Travel & Tourism)

Undergraduate Course

The course has been designed with the aim of providing students with the opportunity to develop a sound understanding of the theory and practice of public relations.

we recognize that the current realities and developments of the European and international business world, and the fact that the public relations practitioner is continually asked to meet new challenge.

Travel and Tourism Stream

The rapid, worldwide expansion of the tourist industry has brought about recognition of the need to provide public relations officers with special qualifications in tourism and leisure. The Travel and Tourism stream offers students the opportunity to enter the industry with the expertise needed to promote a business in the domestic and world travel marketplaces.

Structure of the BA(Hons) Degree in Public Relations

The period of study for full-time students is eight semesters covering both core and elective subjects. Each subject carries a fixed number of study credits. Fifteen lecture periods of forty-five minutes each plus all the prescribed course work normally constitute one credit hour.

The course is structured so as to offer students the opportunity to acquire a sound general education in Public Relations and a more in-depth training in an area of their choice.

Students studying towards the BA (Honours) degree in Public Relations are required to take a minimum of 240 ECTS . Students may attempt more than the minimum credits only with the approval of the Head of Department.

 

Year 1

Semester 1 ECTS
Core Subjects
PRL-111 PUBLIC RELATIONS I 5
CST-110 COMPUTERS AND APPLICATIONS I 5
BSM-221 PRINCIPLES OF MARKETING 5
PSY-113 INTRODUCTION TO SOCIAL PSYCHOLOGY 5
Electives: 2 from 10
PRL-132/233 English Language I/V 5
PRL-134/236 French Language I/VII 5
PRL-137/239 German Language I/VII 5
PSY-115 Introduction to Sociology I 5
PSY-111 General Psychology I 5
Semester 2
Core Subjects
BSM-111 THEORY AND PRACTICE OF MANAGEMENT I 5
CST-127 MULTIMEDIA AND INTERNET APPLICATIONS 5
PRL-121 PUBLIC RELATIONS II 5
PSY-123 INTRODUCTION TO LIFESPAN PSYCHOLOGY 5
Electives: 2 from 10
PRL-142/243 English Language II/VI 5
PRL-144/246 French Language II/VIII 5
PRL-147/249 German Language II/VIII 5
PSY-125 Introduction to Sociology II 5
PSY-121 General Psychology II 5

Year 2

Semester 3 ECTS
Core Subjects
PRL-211 PUBLIC RELATIONS III 5
PRL-219 SUCCESSFUL WRITING I 5
PRL-214 MEDIA I 5
CST-239 COMPUTER LITERACY FOR THE OFFICE 5
Electives: 2 from 10
PRL-133/333 English Language III/VII 5
PRL-135/336 French Language III/IX 5
PRL-138/339 German Language III/IX 5
PSY-227 Organisational Psychology 5
PSY-410 The Impact of Greek Civilisation on Europe I 5
Semester 4
Core Subjects
PRL-221 PUBLIC RELATIONS IV 5
PRL-229 SUCCESSFUL WRITING II 5
PRL-224 MEDIA II 5
BSM-342 ADVERTISING AND PROMOTION 5
Electives: 2 from 10
PRL-143/343 English Language IV/VIII 5
PRL-145/346 French Language IV/X 5
PRL-148/349 German Language IV/X 5
PRL-420 Business Ethics 5
PSY-420 The Impact of Greek Civilisation on Europe II 5

Year 3

Semester 5 ECTS
Core Subjects
PRL-311 PUBLIC RELATIONS V 5
PRL-314 MEDIA III 5
PRL-315 AN INTRODUCTION TO TRAVEL & TOURISM 5
BSM-410 THE DYNAMICS OF CYPRUS ECONOMY I 5
Electives: 2 from 10
PRL-233/433 English Language V/IX 5
PRL-136/436 French Language V/XI 5
PRL-139/439 German Language V/XI 5
BSM-231 Topics in Applied Finance and Economics 5
Semester 6
Core Subjects
PRL-321 PUBLIC RELATIONS VI 5
PRL-325 COMMUNICATIONS I 5
PRL-327 THE GEOGRAPHY OF TRAVEL & TOURSISM 5
BSM_440 MARKETING OF SERVICES 5
Electives: 2 from 10
PRL-243/443 English Language VI/X 5
PRL-146/446 French Language VI/XII 5
PRL-149/449 German Language VI/XII 5
BSM-420 The Dynamics of Cyprus Economy II 5

Year 4

Semester 7 ECTS
Core Subjects
PRL-411 PUBLIC RELATIONS VII 5
PRL-415 COMMUNICATIONS II 5
CST-249 COMPUTER MANAGEMENT FOR THE OFFICE 5
PRL-413 MARKETING IN TRAVEL AND TOURISM 5
Electives: 1 or 2 from (5-10)
ACF-110 Accounting and Finance I 5
PSY-410 The Impact of Greek Civilisation on Europe I 5
CST-114 Statistics I 5
GEN-450 Project I 5
BSM-411 Industrial Relations 5
Semester 8
Core Subjects
PRL-421 PUBLIC RELATIONS VIII 5
BSM-310 HUMAN RESOURCE MANAGEMENT I 5
PRL-423 TRAVEL AGENCY MANAGEMENT 5
BSM-322 CORPORATE STRATEGY AND PLANNING 5
Electives: 1 or 2 from (5-10)
PRL-425 Communications III 5
GEN-451 Project II 5
PRL-420 Business Ethics 5
ACF-120 Accounting and Finance II 5
PSY-420 The Impact of Greek Civilisation on Europe II 5
PSY-227 Organisational Psychology 5
Course Information
  • Credit:minimum of 240 ECTS

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