Master of Business Administration (MBA)

Postgraduate Course

A two-year full-time course leading to the Master Degree in Business Administration (MBA).

The primary objective of the Philips MBA programme is to assist students to develop analytical skills so as to become effective administrators in Business firms, non-profit institutions, or governmental units. Thus, emphasis is placed on developing a clear definition of problem situations, analysis and decision-making. It is an academic course requiring a high level of motivation and hard work from participants.

The MBA is a two-year full-time course. It is possible for students to earn this degree on a part-time basis and/or through evening classes.

During the first year, the programme aims at increasing student knowledge of the basic elements of business management. The course structure stresses the integral nature of the key functional areas and also the interrelationships between these. There are 13 core units and a dissertation which are compulsory for all students. Each student also chooses to study either all the course of any one specialist variant or the core unit of three selected variants. Considerable use is made, throughout the course, of the Philips Computer Centre

The course has been designed to combine study of a broad core of essential business subjects with in-depth specialist study in a selected functional area. Student career development is enhanced by:

  • Developing the specialist manager into a generalist ready for promotion to senior management.
  • Encouraging personal self-confidence and ability to present sound, logically based answers to complex problems.
  • Enabling discussion, debate, analysis and resolution of business problems within an international context.
  • Providing students with access to a wide-range of problem-solving techniques used in business decision making.

Proficiency in the English Language

Applicants whose first language is not English, and who do not have a recognised degree or equivalent qualification taught and examined in English must provide evidence of their competence in written and spoken English, normally through IELTS (6.5+) or TOEFL (550+) or GCE Ordinary Level Pass (Grade C or higher). Students below this standard can be provided with individually designed English Language courses at the College and they must achieve the required test scores prior to registration for the MBA programme.

Teaching Methods

The teaching methods used are designed to create a learning situation in which the set objectives can be achieved. A variety of methods will be used, including simulation exercises, films, lectures, role-playing, business games and case studies.

The use of case studies is particularly valuable not only in emphasising problem-solving and analytical techniques, but also in identifying problems and opportunities. Case studies provide students with practice in committing themselves to decisions, implementing policies and solutions and, very importantly, persuading other people that a proposed course of action makes sense. Learning by the case study method involves a three-stage process:

(i) Individual consideration of the case: reading the material closely, then moving on to analyse it. Asking and answering such questions as: what are the problems? What extra information would be worth acquiring? What are the relevant time constraints? What techniques can usefully be employed to analyse the information? What sorts of solutions seem feasible?

(ii) Discussion in study group: the purpose of such discussions is not primarily to reach any sort of group consensus. Rather, its purpose is to give each member of the group the opportunity to test his or her ideas against those of others, and to learn from others with different backgrounds what they see as important in a particular situation.

(iii) Discussion in full class session: progress at this stage is often fairly rapid, with discussion focusing on major areas of disagreement or difficulty. This feature of the case study method provides practice in another important managerial skill – knowing how and when to intervene effectively. Each class session lasts 50 minutes.

Dissertation/Project

The dissertation is a considerable piece of individual research carried out by the student. Topics for the dissertation may be practical business problems, the evaluation of company financial performance or the current state of research into a particular area of management theory. The dissertation is the means by which the students show their ability to combine the range of knowledge and skills learnt on the lectured parts of the course, to provide a practical and viable solution to a problem.

Students are judged on their ability to meet deadlines, to carry out critical evaluation, to write logically and sincerely, to draw valid conclusions and to make meaningful recommendations. Students taking a specialist variant must choose a topic relevant to the variant.

Assessment

Each unit in the taught programme will be evaluated by final examination. The dissertation or project is assessed through critical analysis by internal and external examiners.

 

 

Year 1

Semester 1 ECTS
Core Subjects
MBA-114 ENTREPRENEURSHIP 5
MBA-113 QUANTITATIVE TECHNIQUES 5
MBA-112 BUSINESS ECONOMICS 5
MBA-110 ACCOUNTING AND FINANCE 5
MBA-111 GENERAL MANAGEMENT 5
Semester 2
Core Subjects
MBA-123 CAPITAL BUDGETING 5
MBA-122 BUSINESS STRATEGY 5
MBA-121 HUMAN RESOURCES MANAGEMENT 5
MBA-120 MARKETING MANAGEMENT 5
MBA-124 EUROPEAN INDUSTRIAL DYNAMICS 5

Year 2

Semester 3 ECTS
Core Subjects
MBA-210/211 BUSINESS & SOCIETY IN CONTEMPORARY JAPAN/CHINA 5
MBA-212 COMMUNICATION AND BUSINESS BEHAVIOUR IN AN EAST ASIAN ENVIRONMENT 5
Plus Three subjects from any Domain
Domain: Marketing
MBA-261 INTERNATIONAL EXPORT MARKETING 5
MBA-252 MARKETING RESEARCH 5
MBA-259 MARKETING STRATEGY 5
MBA-264 MARKETING FINANCIAL PRODUCTS 5
Domain: Finance
MBA-275 CORPORATE FINANCIAL MANAGEMENT 5
MBA-276 INTERNATIONAL FINANCE AND DEVELOPMENT 5
MBA-277 FINANCIAL ANALYSIS 5
MBA-277 COMPLEX ORGANISATIONS 5
Domain: Human Resources Management
MBA-271 COMPARATIVE INDUSTRIAL RELATIONS 5
MBA-274 POLICY MANPOWER TRAINING AND DEVELOPMENT 5
MBA-270 EMPLOYMENT POLICY AND PROBLEMS 5
MBA-269 COLLECTIVE BARGAINING 5
Semester 4
Core Subjects
MBA-245 DISSERTATION 15
Plus Three subjects from any Domain
Domain: MIS
MBA-256 THE PLANNING AND CONTROL INFORMATION SYSTEMS 5
MBA-254 BUSINESS INFORMATION SYSTEMS 5
MBA-255 MANAGERIAL FUNCTIONAL ANALYSIS 5
Domain: Banking
MBA-265 THE CHANGING FACE OF MARKETING 5
MBA-266 FINANCIAL CONTROL ANALYSIS 5
MBA-267 LAW RELATING TO MARKETING 5
MBA-268 TECHNOLOGY AND BANKING 5
Domain: Retail Management
MBA-242 RETAIL POLICIES AND STRATEGIES 5
MBA-251 COMPARATIVE RETAILING 5
MBA-257 MARKETING INFORMATION SYSTEMS 5
MBA-253 RETAIL TECHNOLOGY 5
Course Information

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